Business growth is one of those terms that is thrown around a lot nowadays. For me, this used to simply mean increasing revenue.
As a business owner myself, I’m focused. My eyes are ‘on the prize’.
However, in my pursuit to continue to grow my own businesses, and start-up new ones – I have come to a realization. Actually a few… And I’d like to share these three quick tips that I hope you seriously consider taking on board, so that you can start growing your business a little faster in today’s market.
#1 – Give Stuff Away for Free!
Giving something of great value away for absolutely nothing is huge in today’s market. In his book ‘World Wide Rave’, author David Meerman Scott talks about creating a trigger that encourages people to share something, anything, with others – and people will naturally arrive at your doorstep. I followed his advice, wrote a number of free eBooks, and they’ve since been downloaded by over 15,000 people collectively – and I know for a fact that many, many people have passed them on to other people, and so – my own personal little World Wide Rave began, and is still if full swing!
Create something of massively high value. Something that you would SELL, to make money. And then simply give it away, baby!
#2 – Innovate, Don’t Duplicate!
Nobody likes a copy-cat! Seriously. Nobody. I spoke about this recently. Think about it – you’ve seen products or even service related companies before in the past, that have blatantly ripped off someone else’s idea… right? I know I have, and I have even had it happen to me, too!
Copying or duplicating someone else’s idea might, in the short-term make you a little cash, but long-term? Forgeddaboutit!!! (said in a Tony Soprano voice!).
To grow your business proactively, and with long-term in mind, you must be seen to be doing something differently. Or, at least doing something that other people are doing in a totally different way – whatever that may be.
If someone else has a dog walking company that is doing well, and you’re also passionate about walking dogs – by all means, start a dog walking company, too. But, perhaps add a little spice into the whole thing and promise ‘doggie aerobics’ as part of your sales package, or something similar. Business growth is about being different. Standing out. Making things happen on your own terms… and most importantly – its about PASSION!
#3 – Build a Personal Brand!
People want to do business with other people. Seriously. This is something that I go into quite a bit of detail on in 7-Day ‘New Business’ Bootcamp – and for good reason.
The way we build and marketing our companies has changed drastically. We can build credibility, authority and genuinely help our prospective customers by solving problems for them, and inspiring them in different ways, in relation to what we can provide to them.
Getting active on social media channels, recording helpful ‘How To’ videos and uploading them to YouTube, even creating a podcast are all great ways to help people, and build a brand for yourself and your business.