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10 Powerful Marketing Tips for the Small Business

You don’t need to spend a fortune to market your small business. Use these marketing tips from guest author Ann Marie Rubertone from Check It Out.
Print Your Best Small Ad on a Postcard and Mail It to Prospects in Your Targeted Market

People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your website and generate a flood of sales leads for a very small cost.

No Single Marketing Effort Works All the Time for Every Business, so Rotate Several Marketing Tactics and Vary Your Approach

Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don’t be arbitrary about your selection of a variety of marketing ploys. Plan carefully.

Get feedback from customers and adapt your efforts accordingly.

Use Buddy Marketing to Promote Your Business

For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. It gives you the chance to reach a whole new pool of potential customers.

Answer Your Phone Differently

Try announcing a special offer when you answer the phone. For example, you could say, “Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer.” The caller is compelled to ask about the offer.

Sure, many companies have recorded messages that play when you’re tied up in a queue, but who do you know that has a live message? I certainly haven’t heard of anyone. Make sure your offer is aggressive and increase your caller’s urgency by including a not-so-distant expiration date.
Stick It!

Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail.

Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. The message should be short and concise so it can be read in less than 10 seconds.

Send a Second Offer to Your Customers Immediately After They’ve Purchased

Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with “this note” they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.

Newsletters

Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe on your website.

Seminars/Open House

Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you’ll be rewarded with a nice turnout and media coverage.

If it’s a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.

Bartering

This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company’s product or service. This is especially helpful when two companies on limited budgets can exchange their services.

Mail Outs

Enclose your brochure, ad, flyer, etc. in all your outgoing mail. It doesn’t cost any additional postage, and you’ll be surprised at who could use what you’re offering.

About nubunk.com

NUBUNK PLATFORM is dedicated to bringing you the latest and hottest songs from every genre and from within and across Africa. We are particularly interested in publishing, promoting, Advertising and Promoting content. We also hype our artistes and other artistes alongside their songs on various social networks, enough to get the required amount of hits from not only our platform, but from all other major online platforms that we partner with for the success of the Music Industry. Contact us: [email protected]

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